About

Home  »  About

About Charlie Reading

Entrepreneurship, Endurance, and Empowerment

Hello! I’m Charlie Reading...

I am an international speaker, multi-exit entrepreneur, and endurance athlete. My mission is to help business owners and leaders build scalable, high-performance teams that allow them to step away from the daily grind and focus on what truly matters.
VANGUARD LEADERSHIP

Mastering the Art of the Business Exit

Having founded and successfully sold Efficient Portfolio Wealth Management, I understand the friction between scaling a business and maintaining a life. Today, I lead The Trusted Team, helping others achieve the same autonomy. I live my philosophy: taking 3 full months off every single year to recharge and rediscover.

Discipline in the water, on the bike, and on
the pavement is the same discipline
required in the boardroom.

As a 6-time Ironman finisher, including at The World Championships, I don't just talk about endurance I live it. The grit required to push through mile 20 of a marathon is the same resilience needed to scale a global enterprise.

Speaking Topics

IRONMAN BUSINESS TACTICS
IRONMAN
BUSINESS TACTICS

Scaling your business with the endurance and mindset of a world-class athlete.

THE FREEDOM
FRAMEWORK

Building a saleable and scalable business.

MARKETING
AS THE EXPERT

Building teams that thrive on high performance, loyalty, and shared vision.

IRONMAN
BUSINESS TACTICS

Dominating your niche by positioning your personal brand as the ultimate authority.

5 Published Books

Including "The Business of Endurance," distilling years of performance psychology into actionable strategy.

Podcasts

Host of "Business of Endurance" and "Progress in Practice", reaching thousands of monthly listeners.

Global Stages

Miami Beach (11k Peers)

United Kingdom & USA

Singapore & Sydney

"Charlie has a rare ability to
simplify the complex and
energize an entire room with
actionable wisdom."

SARAH HOGAN

Strategic Partner & CEO

Beyond the Boardroom

When I'm not on stage or training, I’m a husband to Caryl and a proud father to Ffion and Bronwyn. My curiosity takes me underwater for scuba diving or exploring the remote corners of the globe. I believe true wealth is the freedom to enjoy these moments without the weight of an unmanaged business.

Ready to Inspire your Audience?

Book Charlie Reading today and transform your event into
an unforgettable catalyst for growth and performance.

BOOK A CALL TO GET STARTED

© 2026 Charlie Reading. All rights reserved.

Privacy Policy | Terms of Service

Speaker Press Kit

Crafted by The Rutland Webdesigner.

Home
SPEAKING
RESOURCES
CONTACT