ABOUT CHARLIE

Hello! I’m Charlie Reading, a serial entrepreneur, award-winning international speaker, endurance athlete, author, and dedicated family man. My journey is not just about achieving personal and professional milestones but also about crafting a life filled with passion, purpose, and balance.

I founded Efficient Portfolio Wealth Management, one of the top financial planning practices in the UK, which I led to exceptional growth and national acclaim before successfully selling it in 2022. This experience honed my expertise in creating, managing, and scaling businesses effectively—a skill I now share through my current ventures, including The Trusted Team, The Hub & Spoke, Accelerate Adviser Solutions, and Efficient Portfolio Wealth.

My commitment to excellence extends beyond business. I am a five-time Ironman finisher and qualified for the world-renowned Ironman World Championships in Hawaii. The discipline, endurance, and resilience I've developed through sports mirror the qualities I bring to every professional endeavour and speaking engagement.

As an author of four books, including titles like "The Dream Retirement" and "Entrepreneurial Happiness," I explore the intersections of financial planning, personal development, and entrepreneurial success. Each book reflects my dedication to empowering others to achieve their financial and personal goals.

Hosting the Business of Endurance podcast allows me to delve deeper into life, business, and fitness lessons from top figures in the world of endurance sports. These insights enrich my presentations and workshops, providing audiences with a unique blend of practical advice and inspirational storytelling.

My speaking career has taken me around the globe, from the stages of Miami Beach, where I addressed 11,000 peers, to diverse venues across the UK, the US, and Singapore. My talks are tailored to offer actionable insights, woven together with stories of challenges overcome and lessons learned, whether speaking about business growth, financial strategies, or the parallels between endurance sports and effective entrepreneurship.

At home, I’m a husband to my wonderful wife, Caryl, and a father to our two daughters, Ffion and Bronwyn. Together, we cherish traveling, scuba diving, and exploring the great outdoors. These personal passions enrich my perspective and presentations, adding depth to my professional insights.

Whether you’re looking to inspire your team, enhance your event, or transform your business practices, my experiences and approach ensure a partnership that’s both enlightening and enduring. Let’s connect and explore how we can work together to achieve your goals.

Charlie is reliable, genuine and he cares about the industry and the people within it, wanting everyone to build a better future for their clients, their teams and themselves and their families. I wouldn’t hesitate to have him speaking at any event we were running.

Sarah Hogan FPFS - Company Director, KBA Financial

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