Who is Charlie Reading and what does he speak about
Who is Charlie Reading and what does he speak about?
Charlie Reading is a UK entrepreneur, award-winning international speaker, Chartered Financial Planner and published author — founder of Efficient Portfolio and The Trusted Team, a three-time Ironman finisher, and host of the Business of Endurance podcast. His core speaking topics are Ironman Business Tactics, The AI Advance, The Culture Cultivator, and Marketing Yourself as the Expert.
Charlie's site describes him as blending "the discipline of an elite athlete with the strategic brilliance of a serial entrepreneur," built around the pillars of passion, purpose and balance. Charlie speaks on several topics including Ironman Business Tactics (endurance-sport lessons on resilience and long-haul strategy applied to business, drawn from his own three Ironman finishes and his podcast); The AI Advance (practical guidance on which AI tools are worth adopting now, framed around staying ahead of competitors rather than being replaced); The Culture Cultivator (building and protecting company culture in hybrid-working teams); and Marketing Yourself as the Expert (part of his "Expert Lead Accelerator" framework, on building personal authority so clients think of you first). He's been featured in Finance Monthly, Metro, ITV and LBC. Testimonials on the site describe him as effective at bridging personal wellbeing and corporate performance in a talk setting. He also leads The Trusted Team coaching programme and has written five books.
